BRAND IDENTITY
Whether it’s a rebrand of your current company or a brand new start-up; we’ve got the experience you need.
It’s about understanding the company, what they stand for, creating a Mission Statement that sets them apart from their competitors and designing Brand Guidelines to keep the marketing assets and creativity on-brand and consistent.
Firstly, we understand the audience, who are we talking to, what age they, what gender are they, what’s their demographic? Then we go about researching the competition.
Language is an important part of a brand identity, just as much as the logo, colour palette and typography. Everything has to come together to set a business apart from their competitors; and this is what we do.
YEARS BRANDING COMPANIES
We’ve been working with DuFrane Watches for over 5 years and we needed to differentiate the brand amongst a plethora of micro brand watch companies. We decided to develop a rondel to showcase across various pieces of marketing collateral, from web banners, email banners, print material, business cards.
With the microbrand watch market being flooded with brands, we felt a need to develop an easy to way to distinguish DuFrane from the others in the market. We developed unique sub brands for their specific USPs and features developed with nearly every watch they manufacture.
We designed the ‘D series’ to showcase the 5x DLC coating on both the case and the bracelet, the ‘quick change’ watch bracelet system and the ‘quick adjust’ watch bracelet system.
Initially we worked with James Elliott Associates back in 2014 to develop their brand, build a website and enable their brand to be more consistent.
We were then approached again in 2022 to refresh the brand.
After having the same brand design for a number of years; the iconic GAFFA tape was due for a refresh. These are some of the ideas pitched to the client, before a final creative was decided.